A Smile in the Mind

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Phaidon A Smile in the Mind


First published in 1996, A Smile in the Mind rapidly became one of the most influential books in graphic design– a rich sourcebook of design ideas and an entertaining guide to the techniques behind witty thinking. Now extensively revised and updated, this book is packed with illustrations showcasing the use of wit by today’s graphic designers alongside classic examples. Showcasing over 1,000 projects and 500 designers and creative thinkers.

Imported, Hong Kong.
By Beryl McAlhone, David Staurt, Greg Quinton, Nick Asbury.
272 pages.
Imprint: Phaidon.
ISBN: 9-780714869353

Width: 0.75in / 2cm
Height: 11.5in / 29cm
Length: 9.75in / 25cm


Founded in 1923, British-American publishing house Phaidon has been delighting readers with innovative lifestyle books for generations. Originally focusing on the visual arts, Phaidon has expanded its reach to include volumes covering a wide range of disciplines, from film and architecture to gardening and gastronomy. Phaidon books are recognized worldwide for their impeccable design and diverse, yet meticulously curated content.

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