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About the Designer
Snow Peak was founded in 1958 by Yukio Yamai, an accomplished mountaineer frustrated with the quality of equipment available at the time. The mountains, rivers, and sea of Yumai’s hometown, Sanjo City, Japan, inspired the original collection, and still influences today’s designs. Each Snow Peak item is designed to enhance the wearer’s outdoor enjoyment and encourage harmony between people and nature. This conservationist mindset carries through to the brand’s high manufacturing standards, making Snow Peak gear reliable for generations.