New Era

9Twenty Baseball Hat

After more than 90 years, New Era caps have become more than a staple for millions of men—they're an American cultural export. Founder Ehrhardt Koch combined his expertise (gained while working with baseball teams, from little league to professional level) with fashion industry knowledge to stay ahead of the competition. After introducing the adjustable snap-back and elastic banding in the 1940s, the brand introduced the now-iconic 59FIFTY fitted cap in 1954. Today, New Era caps license merchandise for nearly every professional league team and collaborate with fashion labels both iconic and emerging.