Founded by college friends Gerard Maione and Seth Weisser in 1993, What Goes Around Comes Around began as a vintage boutique in NYC. Inspired by years of traveling the globe looking for vintage pieces, the duo launched a ready-to-wear line in 2006. What Goes Around Comes Around combines timeless pieces with current trends. The vintage aesthetic, high-quality fabrics, and original designs have cemented the label’s reputation as a true lifestyle brand.