It's Not How Good You Are…

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Phaidon It's Not How Good You Are…


It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world— a pocket motivation guide for the talented and timid. Advertising guru Paul Arden offers wisdom on issues as diverse as problem solving, responding to a brief, communicating, making mistakes, and where to apply creativity. The book is a cover-to-cover compilation of quotes, facts, pictures, wit and wisdom, packed into clever, easy-to-digest spreads.

Made in Italy.
By Paul Arden.
127 pages.
Imprint: Phaidon.
ISBN: 9-780714843377

Width: 4.75in / 12cm
Height: 0.5in / 1cm
Length: 7in / 18cm


Founded in 1923, British-American publishing house Phaidon has been delighting readers with innovative lifestyle books for generations. Originally focusing on the visual arts, Phaidon has expanded its reach to include volumes covering a wide range of disciplines, from film and architecture to gardening and gastronomy. Phaidon books are recognized worldwide for their impeccable design and diverse, yet meticulously curated content.

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