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Join Now

Already a member? Right this way.

The Perks

You’re in—now here's what you can expect.

Early Access

Get in on our biggest sales and shop new arrivals ahead of everyone else—and receive invites to exclusive East Dane events.


Rest assured: We’ll never forget your birthday or miss a big moment (like when you level up)—and we'll make sure you're celebrating in style.


We'll keep tabs on items you've hearted or wishlisted and let you know when they come back in stock. (Because first dibs.)


From Mystery Money surprises to our members-only customer service line, extra luxuries are what being a VIP is about.

The Levels

Where you stand—and what to look forward to!
(Questions? See our FAQ.)

Early Sale Access
Early Access to New Arrivals
Back-in-Stock Alerts
Level-Up Gift
Birthday Discount 10% Off 15% Off 20% Off
Mystery Money
VIP Customer Service Line
Invites to Exclusive Events

Are you an Amazon Prime member?

Every All Yours East Dane Rewards member with Prime will receive early access to new-to-sale items once a month. On top of that, U.S. members will receive 4 coupons for free One-Day shipping.


It's our loyalty program, and we've designed it to give back to our best customers—that would be you—because we're glad you're here.

It's our women's loyalty program—exactly the same as All Yours East Dane Rewards, but connected to Shopbop, our women's site. Because these programs are connected, you can't be a member of both, but your purchases from both sites will contribute to your annual spend—and you can redeem benefits on either site. If you decide you'd rather be a member of Yours Truly Shopbop Rewards, just deactivate your All Yours East Dane Rewards membership and head on over to Shopbop to sign up.

If you already have an East Dane account, all you need to do is visit the All Yours East Dane Rewards page and sign up. If you don't yet have an East Dane account, you can create one here and then sign up to become a member of All Yours East Dane Rewards. The program is totally free to join—no minimum spend required. (In other words: perks for all.)

Your level is determined based on your spend from the previous year, counting back from the month before the month you join. So, if you join in May 2018, your level is calculated by adding up your purchases from April 2017-April 2018. Items you buy on East Dane, including gift certificates, contribute to your spend.
The following do not apply to your spend amount: Returned purchases, purchases of gift certificates, duties, taxes, gift-wrapping, and shipping fees.

Once you've signed up for All Yours East Dane Rewards, you gain access to a personalized dashboard with all the details about your program level, the perks that come with it, your progress toward the next level, and the benefits you'll enjoy once you get there.

Yes. Level resets are based on your past year's spend. Here's how this works:

Once determined, your level status is valid through the end of the following year. Then, every January, your spend will reset to $0, and you'll need to requalify for your current level in order to remain there after the next level reset.

For example: If you ended 2017 at the Gold level, you’re locked into Gold status for 2018. To stay Gold for 2019, you'll need to continue spending at a Gold level during 2018. If instead you spend at the Silver level during 2018, your level will reset to Silver at the beginning of 2019.

We will alert you of your perks or send them to you by email. Some of the perks will be available at checkout, and others are use-whenever coupons, but whatever the benefit, we'll email you everything you need to make sure you get your perks.

At this time, we cannot combine accounts, so to maximize your perks, we urge you to shop under one account only. By shopping under one account, you can receive credit toward your program level status for every purchase you make (and reap some serious rewards).

To get these perks, you need to be a member of both All Yours East Dane Rewards and Amazon Prime. Make sure the email address on your East Dane account matches the one you use for Amazon Prime so you can automatically start receiving Amazon Prime-specific loyalty benefits.
If you use different email addresses for East Dane and Amazon Prime, please contact customer service and they'll help you update your information (and get your perks).

They're right here:

All Yours East Dane Rewards (hereafter known as the Program) is governed by these policies and FAQs and by the BOP Conditions of Use.

To participate in All Yours East Dane Rewards, you must have an East Dane account, and only one account may be associated with your Program participation. Promotional codes you receive as part of the Program are subject to the terms and conditions included with those codes and may not be used to apply discounts towards previous purchases, purchases of gift certificates, taxes, duties, or shipping (unless otherwise specified). All promotional codes are personal to you, have no cash value, and may not be sold, transferred or shared with others. Unused promotional codes cannot be reissued after expiration date.

We reserve the right to change, modify or discontinue the Program or these policies and FAQs at any time. Participation in All Yours East Dane Rewards by commercial customers or purchasing for resale is not allowed. We may suspend or terminate your participation in the Program at our sole discretion at any time. In the event that your participation in the Program is terminated, you will not be able to use any promotional codes, even if the expiration dates associated with such promotional codes have not yet passed.

Shopbop | East Dane Employees are not eligible for the following perks: Early Access to Sale, Level-Up Gift, Birthday Discount, Mystery Money, Exclusive Events, Early Access to New Markdowns (Prime), One-Day Shipping (US Prime)

Shopbop | East Dane vendors, press editors, and other such partners are not eligible for the following perk: Exclusive Events

The option to deactivate your All Yours East Dane Rewards membership appears at the bottom of your Dashboard page.

For: Bronze Silver Gold Platinum

As an All Yours East Dane Rewards member, you get to shop our biggest spring and fall sales ahead of everyone else. How's that for VIP access?

For: Platinum

At East Dane, we love a fun party. And once you hit the Platinum level, you'll be invited to one of our exclusive events each year.

For: Silver Gold Platinum

At each level, with the exception of Bronze, you'll receive a birthday discount of 10% (Silver), 15% (Gold), or 20% (Platinum). Happy birthday to you.

NOTE: Make sure you sign up for loyalty at least a month before your birthday in order to get your special discount. If you sign up less than a month before your birthday, you will have to wait until next year to enjoy this perk—but we promise, it’s worth it.

For: Bronze Silver Gold Platinum

You'll graduate to the next level once you've reached the spend ceiling for your current one—and you'll also receive a little token of our appreciation.

For: Bronze Silver Gold Platinum

Whenever one of your sold-out favorites (a.k.a. anything from your Hearts or your Wish List) comes back in, we'll let you know ASAP with an app notification or email.

For: Gold Platinum

Mystery Money is a surprise discount you'll receive at some point during the year—but when? And for how much? That's for us to know and you to find out.

For: Gold Platinum

Upon leveling up to Gold, members receive an email with contact info for our special Customer Service line reserved for Gold and Platinum members only. Call anytime, day or night.

For: Bronze Silver Gold Platinum

Usually, we only debut new items on weekdays—but it's a different story for VIPs. Once a month, you'll get weekend access to our latest arrivals. (Picture it: couch, coffee, and What's New—VIP-style.)

For: Bronze Silver Gold Platinum

All Yours East Dane Rewards members with Amazon Prime will be granted early access to new-to-sale items once a month!
US All Yours East Dane Rewards members with Amazon Prime are also eligible for free overnight shipping 4 times a year. Keep an eye out for an email from us each season with the details.