KENZO launched in 1970 as the print-centric vision of Japanese designer Kenzo Takada. Today, Felipe Oliveira Baptista carries the torch. When the Portuguese designer took over as creative director in 2019, a new chapter in the brand’s history began—Baptista gives the label’s trademark tiger and eye logo an unexpected, artistic spin. It’s easy to see why KENZO’s graphic tees, buzzy sneaker collaborations, and attention-grabbing accessories have become cult favorites.
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