A.P.C.
Cult Parisian brand A.P.C. (Atelier de Production et de Création) launched in 1987. Since then, founder Jean Touitou has kept up his mission to create simple, well-cut clothes in top-notch materials. Selvedge connoisseurs swear by A.P.C. jeans—especially the New Standard, a mid-rise essential—but Japanese raw denim is just one thing the label gets right. Other areas of expertise include backpacks, desert boots, and low-key luxurious sweaters.
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