Nixon

Ascender Watch, 43mm

Nixon was founded in California in 1998, but its roots run deep in the culture of surfing, skating, and snowboarding. Andy Laats and Chad DiNenna started the brand based on a passion for watches and a desire for timepieces that reflect the wearers’ personality and stand up to the high-stress demands of action sports. Since then, Nixon watches has grown from a niche product to a full accessories line with a global following. The founders are still at the helm and Nixon has remained committed to its origin. As DiNenna says, “We want to be three blocks from the beach—forever.”